
Ho Chi Minh City Tourism Week 2024 has officially opened, promising to become the biggest tourism event of the year with many attractive activities and unique business networking opportunities.
On the morning of December 5, the Ho Chi Minh City Department of Tourism held a launching ceremony for the 4th Ho Chi Minh City Tourism Week 2024 at Ben Thanh Market, one of the iconic destinations located in the city center that attracts a large number of people and domestic and foreign tourists.
Vice Chairman of Ho Chi Minh City People's Committee, Mr. Nguyen Van Dung, shared that through three times of organization, Ho Chi Minh City Tourism Week has affirmed its brand to tourists and become an important annual event of the city's tourism industry. In 2024, continuing that success, Ho Chi Minh City Tourism Week with the theme "Vivid Festival Season" will be organized in the direction of strengthening the value chain connection between tourism, culture and sports. This event has close coordination between relevant departments, units, Thu Duc City People's Committee, and districts to contribute to promoting the image of Ho Chi Minh City as an attractive, modern, and unique destination.
In particular, the cooperation between Ho Chi Minh City and the provinces of the Mekong Delta and Southeast has helped this year's event have a clear inter-regional character. This not only creates a festive atmosphere spreading throughout the Southern region but also contributes to stimulating tourism demand at the end of the year.

The opening ceremony of the 4th Ho Chi Minh City Tourism Week took place on the morning of December 5 at the small island area in front of Ben Thanh Market. (Photo: Nguyen Phong)
In addition, the Ho Chi Minh City tourism industry also applies augmented reality technology (AR) to activities within the framework of Tourism Week. This is a highlight aimed at young people and the community who love high technology, through AR quiz games revolving around the topics of culture, tourism, history and geography of Ho Chi Minh City.
Through this game, participants can explore the unique features of culture, tourism, history and geography of each district in a vivid, attractive and easily accessible way. AR games will be held at check-in points of Tourism Week in Thu Duc City and 21 districts in the area.
From 6 pm to 7 pm and 8 pm to 9 pm from December 5 to 8, special art performances will take place at the main stage of Ben Thanh Market Relics, such as: a performance of the ao dai collection by designer Trung Dinh; music nights "Original sounds", "Contemporary melodies", "Four-direction dance", "Vivid colors", "Ho Chi Minh City Battle Fest"... At the same time, visitors to the tourist booths will experience many folk games such as sack jumping, mandarin squares, hopscotch... with many attractive gifts.

Many outstanding activities at the 4th Ho Chi Minh City Tourism Week (Photo: M.T)
Notably, many travel agencies will offer tours to explore and experience Ho Chi Minh City completely free of charge.
Travel agencies, accommodation establishments, restaurants, eateries, supermarkets, shopping malls, and transportation units are encouraged to launch new products and services or apply promotional programs. These products prioritize sustainability, connect local communities, and honor the cultural and historical values of Ho Chi Minh City during the 2024 Tourism Week.
In addition, the Department of Tourism has planned to organize special tourism programs to celebrate National Reunification Day. These programs not only exploit the potential and advantages of the city, but also highlight the cultural and historical values, and unique attractions in Ho Chi Minh City and neighboring localities. This is part of a strategy to promote economic development, tourism and promote destinations in a sustainable manner.

Ambassadors of the 4th Ho Chi Minh City Tourism Week 2024 (Photo: Ngoc Han - Quang Huy)
Don't miss the chance to explore Ho Chi Minh City during Tourism Week 2024!
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